Completing the offer in Europe (Weiden, Prague, Paris and Brussels), the new 800 m2 LA facility opened in April, half way between downtown and Santa Monica, located in the artistic film area. The “official” opening happened during Cinegear and the following days, where cinematographers came by personal invitation only to discover what we can name with a
sense of humor: a “lens bar”, a flagship store for hands on and discover the famous lenses.
As usual look and branding are key concept for Vantage. The neat and discrete black painted building is located on a quiet avenue. It is meant to be the LA showcase for Hawk and Vantage lenses, a comfortable and welcoming surrounding where Cinematographers, on appointment only, are able to test the various sets of lenses on the different camera body’s available. Keslow rental is nearby and a long term partnership will help to provide accessories and more cameras if needed.
Test benches, a small studio equipped with the latest technology on LED lights and a very nice meeting room. Decoration is simple but classy, all black and white and wood, mezzanine for the offices. A screening room will be available with the best OLED screen to let the technicians look at their pictures in the highest quality, and if you want to have a discrete meeting with your director, you can sit in the comfortable couches outside in the shade of the patio.
You will be welcomed by David Goldsmith, the COO of the center, at your service with 3 colleagues including a top notch lens technician.
We wish them a fruitful future and many beautiful films.