How can you be sure that everyone is seeing the same COLOUR?

From September 29th to October 3rd ARRI Media, Gamma & Density Co and BSC, discuss and present the program for colour correction 3cP.

Invitation 1 (at ARRI Media):

How can you be sure that everyone is seeing the same COLOUR?

Join ARRI Media and Gamma & Density Co. to find out how 3cP can help to maintain control over your images.

Image consistency in a digital world can be a challenge for today’s cinematographers. The introduction of 3cP (Cinematographer’s Colour correction Program) by Gamma & Density Co. aims to improve the role of the cinematographer in the modern post-production process by providing a unified image control standard from production to post, for both film and digital acquisition. 3cP allows HD and digital camera image sequences to be colour corrected and played back on set as uncompressed HD or SD video streams, providing a powerful partner for the ARRIFLEX D-20.

Date: Friday 29th September
Time: 2:30 to 4:30pm or 7:00 to 9:00pm

Date: Saturday 30th September
Time: 10.30am - 12.30pm or 2.00pm - 4.00pm

Venue: ARRI Media, 3 Highbridge, Oxford Road, Uxbridge UB8 1LX
RSVP: Michelle Smith, T: 01895 457128 E: msmith@arrimedia.com

Invitation 2 (at BSC Clubhouse, Pinewood Studios):

How can you be sure that everyone is seeing the same COLOUR?

Join ARRI Media and Gamma & Density Co. at the BSC Clubhouse, to find out how 3cP can help to maintain control over your images.

Date: Tuesday 3rd October
Time: 6pm to 9pm

Venue: BSC Clubhouse, North Lodge, Pinewood Studios
RSVP: Frances Russell, +44 (0)1753 888052,

Email: bscine@btconnect.com

Visit: www.gammaanddensity.com

GAMMA & DENSITY LAUNCHES 3cP COLOUR SOLUTION IN UK

Hollywood, CA ­ September 20th, 2006 ­ Hollywood developer, Gamma and Density Co. (www.gammaanddensity.com) is to premiere its 3cP "on-the-set" Cinematographers Color Correction Program in the UK at a series of special events at ARRI Media¹s offices in Uxbridge on September 29th and 30th, and at the British Society of inematographers¹ clubhouse at Pinewood Studios on October 3rd.

3cP was developed by Yuri Neyman, a DP and Gamma & Density president, and his team which includes Bob Currier, creator of the Color Finesse system and Sacha Riviere, cinematographer and another of the founding partners. 3cP solves the common and frustrating problem faced by cinematographers and colourists in having to view rushes on a wide array of screens during production and post production, and never being absolutely certain as to which screen provides a true rendering of images created on set.

3cP is a powerful tool that preserves and controls the ³look² created by the DP on the set in both the film and HD realms, providing an accurate reference for crucial colour decisions to be made. It exports the results of on-set colour correction to telecine and DI colorists, who can interchange metadata and 3D LUTs with the ASC CDL, Pogle, LUTher box, da Vinci, Assimilate SCRATCH, Final Touch, Truelight, Color Finesse and other colour correctors.

Gamma & Density Co. already has15 feature film productions under its belt, most of them using 3cP from the set to video dailies through to the DI grade. Leading ASC cinematographers, including Rodrigo Prieto, Ueli Steiger,Roberto Schaeffer, Theo Van de Sande and many others, have used 3cP to solve the problems of colour consistency in today¹s ever-changing world of post-production complexities.

In the presentations at ARRI Media, 3cP will be paired with the ARRIFLEX D-20 film-style digital camera to demonstrate a workflow delivering unified and very precise image control, from the camera through to post production.These presentations, along with those at BSC¹s clubhouse, will be hosted by Bill Lovell, ARRI Media´s digital camera product manager and Gamma & Density¹s Yuri Neyman.

Speaking about 3cP after completing principal photography on Babel, Rodrigo Prieto ASC, AMC said: ³Both I and the director were consistently happy with the results, and I could relax and watch video dailies without fretting about how the colorist would interpret the images. Theo van de Sande ASC has used 3cP on more than one production said, ³3cP as a system is a complete visual guide: from dailies, telecine, VFX¹s through the entire editing period and DI sessions. The software is very simple,and results represent the original intentions of the cinematographer.²