ALEXA

ARRI announced that its new ALEXA digital camera now includes native support for Apple ProRes codecs used in Final Cut Studio. The ALEXA camera supports Apple ProRes 422 (HQ) and ProRes 4444, and allows stunning HD images to be captured and recorded onto commercially available removable storage media. These unique recording and workflow capabilities, combined with the unparalleled image quality of ARRI's new CMOS sensor, create an ergonomic, lightweight and portable camera ideally suited to both high fidelity studio and location production.

"Combining our digital imaging technology directly with ProRes makes the ALEXA camera the highest quality digital camera system available," says Adrian Widera, ARRI Strategic and Business Development. "The simple, immediate access to ProRes brings a whole new level of productivity to the professional motion picture and broadcast market."

"Final Cut is already the first choice of professional video editors," says Richard Townhill, Apple's director of Video Applications Marketing. "By recording directly to ProRes, the new ALEXA camera gives editors the most efficient workflow possible."

The ALEXA camera's workflow solution offers native recording of ProRes
compressed HD images onto high performance SxS cards and provides
instant access, viewing and editing of images in Apple's Final Cut Pro
on Mac desktop and notebook computers. No ingestion or transcoding step
is required.

The ARRI ALEXA will be shipping to customers worldwide in June, and is
currently being used to shoot the new motion picture "Anonymous" for
acclaimed director Roland Emmerich.
 

http://www.arridigital.com

ARRI ALEXA tests  on facebook

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A demo of the prototype for the Arri ALEXA camera by Frank van Vught shot by Benjamin B at the AFC Micro Salon. HERE

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